This conference covers various disciplines of qualitative knowledge and encourages the augmentation of research among researchers and industries. The conference is proposed with the intention to promote and stimulate qualitative research at national or international level. Undoubtedly, there are many research conducted and contributed in many ways particularly for the quantitative areas. However, in the proliferation of knowledge, the acculturation of qualitative research should also be emphasised to ensure a balance between both. Hence, this conference is expected to be the catalyst to the development of qualitative research in various disciplines. Such would garner significant attention to problems in industries.
This conference specifically organised to promote the concept of sharing information, ideas and knowledge of current issues include accounting, information technology, education, economics, psychology, law and other disciplines through the presentations of conceptual framework, methodological foundations and research findings. As a result, the conference offer an exchange of knowledge avenue, presentations of experts in various field to provide valuable and constructive input to the practitioners and academia.